What is Search Engine Optimization?

Search engine optimization (SEO), or website optimization, is the process of making changes to your website so that it will appear higher in search engine results pages (SERPS) Based on a number of factors, search engines evaluate your website's relevance and readability before assigning it a position or ranking on the search engine results page. The more relevance the search engines determine your website has for a given search, the higher the website will rank. When you consider that more than 60% of Internet users will not look beyond the first page of search results, it's important to use search engine optimization to push your ranking as high as possible. SEO services for website optimization address a variety of factors, including: keyword selection, adding and refreshing content, creating search-engine friendly design, building links, and resolving technical issues that may drive search engines away.

How Can Website Optimization Help My Online Business?

When your website isn't found by search engines, business is lost. Professional SEO services can help you increase your site's relevance and, in turn, move it higher in the rankings – putting your products and services closer to potential customers. With its ability to generate more quality traffic to your website at a relatively low cost, search engine optimization is an essential part of your online marketing strategy.

Search engine visibility can also be achieved through using automated search engine submission tools, which can regularly submit your website address to national and local search engines and directories. Using these tools in conjunction with website optimization can dramatically impact the amount of traffic to your site.

How Can Other Logic Help Me with SEO Services?

The professional SEO services that Other Logic offers will help search engines find your website and rank it high in the search results, where potential customers are more likely to find you. We know that website optimization needs vary between businesses, and that's why we offer search engine optimization that can help you be found in major search engines.

What is Search Engine Marketing?

Search Engine Marketing (SEM) is a form of online marketing that drives targeted leads to your Web site – sometimes called Pay Per Click (PPC) advertising. However, Search Engine Marketing with Other Logic goes way beyond traditional Pay Per Click advertising. We provide lead tracking and reporting on calls, e-mails, forms and landing page traffic to your site generated through paid listings.

Search Engine Marketing involves creating and placing ads in the prominent positions on search engine result pages. Internet viewers see your ad when they type in a search word or phrase related to your business. In order for your Search Engine Marketing campaign to be effective, our experts will help you bid on keywords that best define your business. Your ad will then appear on appropriate search result pages.

Why do you need Search Engine Marketing?

For a cost conscious business owner like yourself, Search Engine Marketing offers a quick, easy and effective way to bring customers to your Web site and manage your return on investment. Customers looking for products and services online are motivated to find you. They click on your ad and are directed to the most important page on your Web site that urges them to take action, such as making a purchase online or calling your toll-free number.